For me it was all about job satisfaction. People that are passionate about what they do will be able to accelerate and rise above themselves.
I learned a lot, but in the core it all came down to this: working, performing, labor and business. The engine of every company runs on the people working for it, so keeping your workforce motivated and involved is key. But in the tough world of business, humanity is often lacking. That’s why I found it difficult to find a deep and long-term connection with an organization. A company that thrived in thought leadership, learning by example and practice what you preach. The core of each company was not the people who worked there, the passions they had, or the true talents they possessed. They were figures, profit, turnover and hard commerce.
For me, Human Resources, is about building meaningful and long-term relationships with people, investing in their passion and talents and having a true impact on people’s lives. I was very intrigued by true Employer Branding. An employer image that comes from within the organization, reflected by the real ambassadors of companies: the employees themselves. A good employer image is authentic, credible, relevant, distinctive and always inspiring. This is the way I want to live my life.
My personal values really have to resonate with me. I felt that it was no longer the case and I was in conflict, I had to admit that I was not going to thrive in this kind of environment. Something of key importance was missing, something that was necessary to be intrinsically motivated.
It was time for change. I was dreaming of a business of my own, with the key elements: sustainability, ecology, honesty and authenticity.It took time, a personal drama, a lot of existential questions and a search for my true identity to finally take the step.
But here I am, Ina, Mompreneur, C(orky)EO of Captain Cork.